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The Little Orange Box Began With Seventeen Dollars
Trick-or-Treat for UNICEF began on Halloween 1950, when children collected $17 in milk cartons to buy powdered milk for children recovering from World War II.
Trick-or-Treat for UNICEF
First collection: October 31, 1950
Original total: $17
Raised since: Nearly $200 million
Participate: UNICEF USA
The familiar orange box became many children’s first lesson in giving. In 1967, President Lyndon Johnson declared Halloween National UNICEF Day. Seventy-six years later, the campaign remains a reminder that a night built around getting candy can also make room for giving.
