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The Halloween Candy With a Canadian Alias
October 2 is National Smarties Day, launched in 2022 on founder Edward Dee’s birthday. Dee brought his family from England to New Jersey in 1949 and started the candy business with two machines in a rented facility.
The familiar wafer rolls have a different identity north of the border: Rockets. The company makes candy in Union, New Jersey, and Newmarket, Ontario. A tiny piece of Halloween nostalgia, with an international backstory.
