In The loop

Oct 14, 2026

Alba’s Autumn Treasure Hunt Is Back in Season

Official promotional photograph of white truffles being examined by hands at the Alba truffle market.

White truffle season has its own destination: Alba’s fair is back, with a market where specialists check the truffles before they reach shoppers.

Alba White Truffle World Market
Where: Cortile della Maddalena, entrance from Piazza Falcone, Alba, Italy
When: Saturdays and Sundays, October 10–December 6, 2026, 9:30 a.m.–7:30 p.m.; last entry 7 p.m.
Cost: €6; online booking and service fees extra
Tickets: Official market booking

The online ticket also includes entry to MUDET, Alba’s truffle museum. A ticket bought onsite covers the market only. Food stalls serve traditional dishes with truffle, so you can taste the point of the pilgrimage before committing to a purchase.